Increasing the impact of your research

Social media, new metrics and beyond

Increasing the impact of your research
— Social media, new metrics and beyond


Available via ARVOLearn

The proliferation of social media has enabled people to engage with ease and immediacy on a global scale. More scientists are turning to social media platforms such as Twitter, Instagram and LinkedIn to share their discoveries, keep up with emerging research trends and upcoming events within the scientific community and industry.

Traditional metrics are limited in their ability to measure immediate and uncited impacts (e.g. views, downloads, tweets, blog mentions). While the H index and impact factor are key metrics to measure the influence of a researcher’s publications, a new metric has surfaced with the increasing online presence of research papers — altmetrics.

Attendees of this webinar will learn about:

  • Various metrics that can be used to measure the impact of research and publications

  • Differences between various social media platforms currently used by scientists to share/promote their research

  • The tricks of the trade and the do’s and don’ts of engaging on social media and curating a valuable feed and online presence.

  • Different social media platforms to engage a variety of audiences including experts in your field, funding bodies, patient groups and the general public

Co-sponsored by ARVO's Members-In-TrainingPublications and Global Members Committees, this event will feature talks from researchers at different career stages — from principal investigators to PhD students — detailing how they have successfully navigated the social media landscape to establish collaborations, gain media attention and expose their research to a broader community beyond scientific circles. Speakers will also showcase how organizations and institutes can utilize social media to promote their researchers.


image of Stephanie Watson Stephanie Watson, BSc(Med), MBBS, PhD, FRANZCO
Save Sight Institute Faculty of Medicine and Health
The University of Sydney

image of Daisy ShuDaisy Shu, PhD
Postdoctoral Research Fellow
Saint-Geniez Lab
Harvard Medical School

image of Jarrod Harman

Jarrod Harman, PhD candidate
Doctor of Philosophy, Biochemistry & Molecular Biology
Lousiana State University Health Sciences Center


image of Erin HeringErin F. Hering
Manager, Science Communications and Advocacy
Association for Research in Vision and Ophthalmology (ARVO)

image of Tyler Ford

Tyler J. Ford, PhD
Science Communication Director, Picture as Portal®, LLC
Contract Science Communicator, Mammoth Biosciences
Contract Science Communicator, City College of San Francisco