How to use social media as a vision scientist: How to make a brand 

 

Free webinar: Oct. 4 | 6 - 7:30pm ET

Audience: Researchers and clinicians at all career stages, with a special focus on Members-in-training.

Social media is an excellent tool for research visibility and branding. However, the process of establishing and maintaining a social media presence can be overwhelming. This “how to” workshop is aimed at providing researchers with the tools to: set goals and select platforms, manage personal and professional social media identities, create effective content for specific social media platforms, and maintain an established social media presence.

Attendees will leave this session with the ability to:

• Develop goals for creating a scientific brand or profile.
• Identify a social media platform that meets the goals for scientific branding.
• Develop a strategy for managing personal and professional social media presences.
• Create effective and appropriate material for the desired social media platform(s).
• Outline a plan for maintaining an active presence on a social media platform.

This webinar is hosted by the ARVO Publications Committee. A certificate of attendance will be available to attendees upon request.

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Speakers

 

Getting started: Aligning your goals and platforms